Strategy Development
Strategy Development
Long-standing experience and solid methodological knowledge, combined with substantive expertise, form the foundation for successful corporate strategies. Our approach to supporting strategy development includes working on both the "Normative Framework" (values, mission, vision, and purpose) and the "Strategic Framework" (goals, situational analysis, innovation processes, and strategic options) (see Fig. 1).
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Thus, our strategy process is based on the following steps (see Fig. 2):
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Vision, mission, values, and purpose: Who are we, what do we stand for, where do we want to go (see Culture)
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Determining and deriving relevant goals from the vision
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Situational analysis: SWOT and portfolio ( see SWOT )
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Innovation and innovation processes: Making innovations technologically feasible and profitable for the company. Various methods are suitable for innovation processes; we use, among others, "Design Thinking" and the benefit curve analysis of the "Blue-Ocean" approach.
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Strategy definition is carried out using strategic options based on our SWOT analysis. Alternatively, methods such as "Strategy Maps" (Kaplan/Norton) can also be used.
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Finally, specific implementation measures are determined and translated into tasks.
PROFESSIONALIZING MANAGEMENT.
DEVELOPING ATTITUDE.